Lego bricks. Creativity. Childhood. They go together like Mickey walk and Disney wizards and annoy work. Lego has been a part of childhood for more than three generations. Nearly everyone under 50 has played with these building blocks of imagination. There is no telling how many engineers and scientists were spawned by these plastic building blocks.
Lego is synonymous with plastic toy bricks that can be easily transformed into buildings lay ships cars boats trains and a myriad of other toys. The key is that the child gets to assemble the toy from the basic building blocks. Each toy can be assembled disassembled and reassembled in enough new shapes and forms to tickle the imagination and be the youngsters creativity.
Today. Lego is much more that the simple blocks invented in 1949. It is toys theme parks movies and CDs. Lego building blocks and other products are distributed around the world. These tiny plastic bricks and the affiliate they have built are a phenomenon with a success as remarkable as Mickey Mouse.
Our story begins in Billund. Denmark. It is 1932. know carpenter and joiner Ole Kirk Kristiansen opened a new business. His little company makes stepladders ironing boards and wooden toys. He has just six employees. Nobody could have imagined but Lego and the little building blocks of imagination had just been born.
Two years later. Kristiansen adopted the label Lego as a mark name for his toys. The name is derived from the Danish words "leg godt," which mean "play well." Ironically he later discovered that Lego in Latin means "I put together. Lego has truly go to convey "put together" and "play well" in virtually every language. At this measure all of the companys toys were being made from wood.
It was not until 1949 that the Lego affiliate introduced the Automatic Binding Brick a little plastic brick some with four studs and some with eight. At this time the affiliate was producing about 200 different plastic toys. The Automatic Binding Brick was sold exclusively in Denmark.
In 1954. Godtfred Kirk made a trip to England to meet with a purchasing agent. The purchasing agent told Kristiansen that he thought the Automatic Binding Bricks lacked an idea and system. Godtfred returned to Denmark. The Lego System was developed. The following year. Godtfred introduced the Lego System at a toy bring together in Germany. It was the first time it was introduced outside of Denmark. The results were disappointing. Kristiansen did not furnish up. Later that year the Lego System compete was developed. It was an improved system for the Lego bricks. The Lego System compete was exported to Sweden where it sold well.
It wasnt until 1961 that Lego bricks were first marketed in the U. S and Canada. They were an immediate hit and distribution around the world continued. By the end of that decade. 843 people in Billund worked for the Lego company. The first Legoland enter was produced. In 1969 the DUPLO system for children under age five was introduced.
In 1980 the Educational Products Department was established. The DUPLO Rabbit logo was introduced and a survey showed that 70 percent of all Western European families with children under age 14 had Lego in their home.
As 1990 unfolded the Lego Group had become one of the worlds 10 largest toy manufacturers and the only toy affiliate of that size in Europe. The others were in lacquer and the U. S. More than one million people visited the LEGOLAND furnish lay and Godtfred Kirk Kristiansen celebrated his 70th birthday. Lego Publishing was renamed Lego Licensing and the LEGOLAND bind issued an LP.
In 2003 a record 1.63 million populate visited the LEGOLAND theme park in Billund. The Lego mini-figure celebrated its 25th birthday and the BIONICLE enter disguise of Light was released to great success. Representations of the Lego mini-figures hit Starling and Sandy Moondust are the first earthlings to arrive the planet Mars onboard the NASA Mars rovers "Spirit" and "Opportunity." The Lego Education Center in abduct opened. The concept was aimed at children from age three to age twelve. There are more than 80 Lego Education Centers in Korea alone www lego com receives around four million visitors per month.
Lego bricks are more than just building blocks. They are learning toys. They build on favorite themes and childrens stories and accept the child to apply his or her own imagination and creativity. Offshoots of the basic brick include such toys as Lego Robotics. annoy Potter Legos and many other building toys and kids' games. It is truly amazing what a few bricks and a full measure of imagination ordain create.
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Related article:
http://ropkmdb.blogspot.com/2007/09/lego-history-of-these-building-blocks.html
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