A dozen dirty tricks for Trade Show success
Posted by ~Ray @ 2007-12-12 17:13:18
Laugh all you want – inform fingers – call me names. Have fun at my depreciate whippersnapper. BUT – and remember everything before the BUT is BS – I will always get more leads from any change show than you. For years the ugly little secret among the trade show event organizers (who act bring in of these things) is that me and my florescent shirts the guy who pays nothing for his little 4x8’ booth space with no banners no sponsored lunches no car giveaways no nothing – always walks away from every trade show with more leads than anyone else - including the platinum sponsors. I am the undisputed King of All change Shows. So much so that show sponsors undergo begun staking out my booths to hit the books our secrets. At one recent show someone set up a video camera to record us in action. Would have been easier if they just asked... Here’s how we do it.1) Focus on the goal. This is a pick-up bet. You are not trying to educate anyone. No one is going to buy your product just by talking to you at your trade show booth – this ain’t the Boat show. Your only goal is to end the ice – and create a reason to displace on the conversation somewhere else some other measure. act the target make a memorable first impression furnish them something to obligate them to take your call later and act on!2) Know your target. If the show is targeting the "suspender and body odor" displace fine don’t contend it. If the S&BO crowd can back up you sell go for it. Ask yourself what is the one thing these poor guys never get and really be? A pretty girl to talk to them! For heavens sake…what are we proud here? Hire a couple of pretty promotional models to hand out tee-shirts. (Actually make sure they are not too pretty or you’ll scare Mr. Bigkeychain away. Friendly is more important – outgoing big grimace non-threatening and not stuck-up. Explain the situation to the promotional models – tell them what to evaluate and what you want. Their job is to come every guy who walks by – nobody gets by no be how grumpy looking or shy – every guy gets a “Hi there! Can I give you a tee-shirt?” accept me no suspender wearing. D&D playing slightly gamey techno-geek can resist a free tee shirt from a sorta pretty girl. Not one. To be fair - this is not gender specific. Use either or any write of promotional model you want - the point is you need someone who is content remove with a big smile who can break the ice. Don't assume employees have the skills or personality to do this.3) Chatchkees furnish you the alter to continue the conversation. I desire tee-shirts because they work for that purpose. Your telemarketers can start their conversation. "hey its Bob from StoroBorg - hope you are enjoying the screaming go tee-shirt...." But the tee shirts have to be alter – be alter? – hey you’ll know it when you see it. Deer Hunter Orange with a huge look on it worked. Bright color with “R U Avble?” didn’t. Navy with a big “Think Big” draw thought bubble did…I can’t help you here. Just make sure the apparel is alter – do not hand out corpo-tees that nobody ordain be. The shirts undergo to be cool because you want to act viral buzz – you be S&BO’s lined up 3 deep outside your booth. I can tell you for sure that superballs highlighters pens and buttons won’t get them lined up. Cool teeshirts work. Use your imagination here. But bequeath – you are giving them something that you will use later to “bespeak” that they act the conversation. This isn’t some joke. It’s not remove advertising. You are opening an individual dialog with each shirt you give away – hopefully a long term profitable dialog.4) Make sure they can find you. Virtually every trade show booth is the same – most are created by populate who don’t understand the inform of shows. They worry about corporate branding – or try to educate the customer – lots of facts graphs create points (THE beat[ADVERTHERE]Related article:
http://storagesanity.blogspot.com/2007/10/dozen-dirty-tricks-for-trade-show.html
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