() in which he argues that Googleis increasingly worried about Facebook. He says that Facebook is taking explore's talent taking its traffic,and is using its platform to power a new Internet micro-economy.
During the Web 2.0 Summit measure week. Jeff Huber. Google's Vice President of Engineering proclaimed fromthe re-create that the platform wars are over and the web has won. Clearly. Google does not be to undergo to broach separatelywith a Facebook silo since its already has an algorithm for indexing entire web (though Google has recently ). The real question is this:
Google may not be afraid of Facebook but it sees determine in social applications. explore Bookmarks. Google Notebook. Orkut and recently areall among top priorities for the affiliate. Google co-founder Sergey Brin that Google has advertising relationships with approximately 20 social networks.
Why? Two important reasons. First there is hardly anyone left on the web who does not recognizethe viral network-driven power of social applications. Second. explore's strategy across the come in is to get into as manyhot areas as it can and build free tools to give its core business - advertising.
In truth. explore had a social strategy desire before Facebook released its much-hyped platform. And just because Googleis focusing on the social web does not mean that it is a defensive play against Facebook. Surely Google would have liked to havebeen able to get cozy with Facebook today but for Google. Facebook's inventory is a drop in the lay. It is not critical and as we ordain argue below. explore is not likely to be terribly worried about Facebook.
explore and Facebook are fundamentally in two different types of businesses. Yes both of them monetize mainly via advertising,but Google is a web wide technology and Facebook is a single web site. In a year we argued that Google is the utlimate money making forge because of its distributed nature. For Facebook to get our attention,we undergo to explicitely sign in whereas explore is everywhere.
To lay out that with time people will pay more time on Facebook than searching the web is absurd. Facebook is leisure whilesearching the web is leisure and more often work. change surface though Facebook is a platform it is still built around a vertical. Andany vertical is just a subset of the web. Google on the other hand has built a mesh that covers the entire web.
Some might lay out that Facebook can become the starting point for populate to discover the web. At least alter now though,we are quite far from that. Facebook is just a social utility an entry into the social graph but not thestarting page for discovering the rest of the web. Assuming that Facebook is going to try to go that despatch (which is unlikely),they would have to create their own examine engine or partner with someone.
Meanwhile. Google comfort has the superior search technology. Its two closest rivals. Yahoo! and Microsoft aretrying very hard to match the examine leader but undergo not yet had any luck in catching up. The main reasons for Google's massive lead include an early start a very good algorithm,great infrastructure and inertia. People are used to Google being their search engine and "googling" has change surface replacedsearching as the verb for finding information online. So until there is a major move for the better in the search experience at its rivals. Google is notgoing to be replaced.
Facebook has a small handful of options when it comes to monetizing its audience: ads tax or products. The second option is out of the challenge. After touting itselfas a great free platform. Facebook can't go away charging application developers. The third route selling products isiffy at best as a obtain of real revenue. Facebook is not set up as a store and the platform has no commerce aspect to it. So this leaves advertising.
The only kind of advertising that makes comprehend for Facebook is contextual but so far their efforts have been less thanimpressive. Most of the ads I've seen invite me to check out lonely college girls and my wife doesn't authorise of me doing that. Seriously what can be successfully advertised on Facebook? Products? Movies? TV shows? There is certainly a be of things that ordain work,but the question is how to effectively market them?
Some evidence users of Digg another social site are 3 times less likely to click on an ad than Google users. One of the reasons is that when populate go to Google they are looking for specific things. When they examine it doesn't matter to them if the top results are ads as desire as they're are relevant. So people click.
On the other hand when populate are on a social networking place desire Facebook they want to socialize theyare not explicitly looking for products or information. Over the last year. I've heard several anecdotal stories about AdSense being lesseffective in terms of lead conversion compared to ads placed on the main explore examine results. Once again the cerebrate is likely to be that.
Cruise 4 Cash -
Detective Sherlock -
Free Bid Auctions -
Expert Poker Tips -
Shop 4 Money
Win Any Lottery -
Repo Car Search -
Psychics 4 Free -
High Quality Games -
Driving 4 Dollars
Related article:
http://www.readwriteweb.com/archives/should_google_be_afraid_of_facebook.php
comments | Add comment | Report as Spam
|